• About Us
  • Social Value
  • Vision & Mission
  • Values
  • Milestones
  • Contact Us

TAL Education Group (NYSE: TAL) is a technology company that leverages its content and technological capabilities to focus on science education, science innovation, and science popularization as strategic directions to empower lifelong growth and drive ongoing innovation. Founded as Xueersi in 2003, it was listed on the New York Stock Exchange in 2010. With the mission of " To Empower life-long growth with love and technology", TAL is committed to becoming an organization that is constantly innovative.Its brands include Xueersi Suyang, Xueersi Online School, Xueersi Intelligent Learning, Xueersi Intelligent Content, MathGPT Large Model, Better Me, M School, Hi World, Xueersi U, etc.

TAL adopts the "Three-Science" strategy, uniting science education, science innovation, and science popularization to empower life-long growth.For science education, TAL leverages advanced science and technology to assist families in learning and growth, while supporting the industry's transition into digital intelligence.  For example, Xueersi Suyang and Xueersi Online School have launched a variety of quality - education products in fields like science,the humanities, and technological manufacturing. In terms of science innovation, TAL develops AI-driven learning devices and software through technological advancements. For instance, TAL took the lead in developing its own large - scale mathematical model and launched product - level applications in 2023.

Brands like Smart Learning content developing department, Xueersi Intelligent Learning, and M School encapsulate Xueersi's high - quality learning content, structured learning methods, and highly personalized learning services. They have launched products like Xueersi Learning and Practice Tablet and  Xueersi Xpad for at-home self-study, promoting innovation in AI-driven learning devices. For science popularization, TAL uses platforms like TikTok to share knowledge that helps users intelligently discover, understand, select, and purchase products—creating value for even more users and families.

Ours Mission:To Empower Life-long Growth With Love And Technology

"Love" is the adherence to the original intention and create social value. "Technology" is the modern mentalities and technologies and the spirit of continuous innovation. “Life-long growth” is the growth of everyone and people of all ages, all-round physical and mental growth,and comprehensive growth in multiple fields.


Our Vision: To Become An Organization Driving Continuous Innovation

  • Customer level:People-oriented, deeply insight into the needs of every generation of consumers for a better life, and provide them with high-tech, high-quality and reliable products and services, so that the user reputation can create a great brand.
  • Employee level:Attract global excellent talents, explore the sparkling spots and potentials of talents, give employees more autonomy, enable employees to achieve life-long growth, and share development results with the company.
  • Industry level:Carry out product and content innovation based on the industry, connect and integrate high-quality resources around the world in science and technology, grow together with partners in various fields, and use innovation to promote the sustainable evolution and long-term development of the industry.
  • Social level:Adhere to the original intention, create value driven by love, provide high-quality and inclusive products and services, actively assume social responsibilities, make positive contributions to social progress and national revitalization, and create a better future for mankind.

Values

  • Our users' needs should always come first. Through close observation,active listening, and open dialogue,we strive to continuously improve our products and services, fostering innovation and creating greater value for them.

  • Maintain a positive and optimistic mindset. Embrace life and work with passion, while cultivating a deep connection to the organization. Support those around you, and pursue lifelong growth—together as individuals and as an organization.

  • Creating social value should take precedence over gaining influence. Building true competitiveness is more important than rapid growth. Organizational health matters more than the pursuit of scale.

Milestones

2025Year
Memoirs
01.08

Contact Us

Address: Building 1, Yard 9, Qixin Middle Street, Shahe Town, Changping District, Beijing

Postal Code: 102206

Office Tel: +86-10 - 52926669

Brand/Media: Pr@tal.com

Strategic Investment: Zhantou@tal.com

Procurement Cooperation: Purchasing@tal.com

Recruitment - related: recruiting@tal.com

Violation Reporting: jubao@tal.com