TAL Education Group (NYSE: TAL) is a technology company that leverages its content and technological capabilities to focus on science education, science innovation, and science popularization as strategic directions to empower lifelong growth and drive ongoing innovation. Founded as Xueersi in 2003, it was listed on the New York Stock Exchange in 2010. With the mission of " To Empower life-long growth with love and technology", TAL is committed to becoming an organization that is constantly innovative.Its brands include Xueersi Suyang, Xueersi Online School, Xueersi Intelligent Learning, Xueersi Intelligent Content, MathGPT Large Model, Better Me, M School, Hi World, Xueersi U, etc.
TAL adopts the "Three-Science" strategy, uniting science education, science innovation, and science popularization to empower life-long growth.For science education, TAL leverages advanced science and technology to assist families in learning and growth, while supporting the industry's transition into digital intelligence. For example, Xueersi Suyang and Xueersi Online School have launched a variety of quality - education products in fields like science,the humanities, and technological manufacturing. In terms of science innovation, TAL develops AI-driven learning devices and software through technological advancements. For instance, TAL took the lead in developing its own large - scale mathematical model and launched product - level applications in 2023.
Brands like Smart Learning content developing department, Xueersi Intelligent Learning, and M School encapsulate Xueersi's high - quality learning content, structured learning methods, and highly personalized learning services. They have launched products like Xueersi Learning and Practice Tablet and Xueersi Xpad for at-home self-study, promoting innovation in AI-driven learning devices. For science popularization, TAL uses platforms like TikTok to share knowledge that helps users intelligently discover, understand, select, and purchase products—creating value for even more users and families.
Ours Mission:To Empower Life-long Growth With Love And Technology
"Love" is the adherence to the original intention and create social value. "Technology" is the modern mentalities and technologies and the spirit of continuous innovation. “Life-long growth” is the growth of everyone and people of all ages, all-round physical and mental growth,and comprehensive growth in multiple fields.
Our users' needs should always come first. Through close observation,active listening, and open dialogue,we strive to continuously improve our products and services, fostering innovation and creating greater value for them.
Maintain a positive and optimistic mindset. Embrace life and work with passion, while cultivating a deep connection to the organization. Support those around you, and pursue lifelong growth—together as individuals and as an organization.
Creating social value should take precedence over gaining influence. Building true competitiveness is more important than rapid growth. Organizational health matters more than the pursuit of scale.
Address: Building 1, Yard 9, Qixin Middle Street, Shahe Town, Changping District, Beijing
Postal Code: 102206
Office Tel: +86-10 - 52926669
Brand/Media: Pr@tal.com
Strategic Investment: Zhantou@tal.com
Procurement Cooperation: Purchasing@tal.com
Recruitment - related: recruiting@tal.com
Violation Reporting: jubao@tal.com
Social Value
Improve the quality and efficiency of science and technology education
Enhance learning through AI, digitalize education, and personalize learning experiences
Popularize science for a smarter society
Strengthen scientific literacy, cultivate innovative talent, and support industrial development
Promote cultural and educational exchanges between China and the world
Help children connect with Chinese culture and science, building cultural confidence through real-world experiences
Promote nationwide reading
Improve reading materials, introduce new reading formats, and foster a lifelong love of reading across the country
Promote healthy parent-child relationships
Encourage evidence-based parenting, ease parental anxiety, support growth for both parents and children.