On September 28th, the innovative themed course "Great Beauty Chinese Geography Classroom" that integrates movie IP and interesting geographical knowledge was officially launched on the iZTK APP, Xueersi APP, and other platforms. The video course was jointly created by "Xueersi Aizhikang," a brand focusing on personalized education for primary and secondary schools under Xueersi, and the international family entertainment company Oriental DreamWorks. The course, produced jointly by Xueersi and lightweight courses, cleverly combines the epic journey of the protagonist "Big Hair" in the upcoming animated movie "Abominable" with geographical knowledge, bringing children a vivid and interesting geography course in a delightful and educational way.

This cross-border cooperation is a new attempt based on the educational concept of "igniting motivation and cultivating abilities" by Aizhikang. Every child has their own talents, and educators need to customize exclusive learning plans for them based on their individual characteristics. The innovative course format that integrates geographical knowledge into the movie scenario starts from the children's interests, ignites the internal learning motivation of the children, cultivates their ability to learn, and helps them to study more actively and efficiently.

Customized geography classes brought into the movie theater

Bringing the geography class into the movie theater makes learning fun, informative, and more effective

In Beijing and Shanghai, Aizhikang invited hundreds of parents, children, experts in the education industry, and media teachers to attend offline geography fun classes and the preview of the movie "Abominable." Before the screening, the teachers explained the geographical knowledge related to the film to the children through the customized geography video course, and designed interesting interactive games. The children were immersed in the scenario, absorbed in listening, and remembered firmly. Ms. Yu, a parent, said, "The story is very touching, and the geography lesson is also very interesting, which helps children broaden their horizons, remember knowledge, and realize the importance of companionship and cooperation."

The movie "Abominable" tells the fantastical adventure of three Chinese teenagers helping "Big Hair" the yeti to return home, traversing 3000 kilometers of the motherland. Along the way, they passed through the magnificent peaks of Huangshan, the spectacular Leshan Giant Buddha, and the breathtaking Mount Everest...

"We brought the geography class directly into the movie theater. Every time we saw a new place, I guided the children to learn about the topography, landscapes, and customs of that place. When the story reached Huangshan, I explained the formation of the clouds over Huangshan. And when they arrived at Mount Everest, I shared with them the mystery of the height of the highest peak in the world... This departure from traditional classroom teaching can make knowledge transfer more concrete and easily understood, thereby achieving a dual increase in the efficiency of teaching and learning," said the lead lecturer and product manager of liberal arts at Aizhikang, Mr. Tian Qi.

Mr. Tian Qi's offline geography fun classroom with scene-based teaching

The qualities of companionship, caring, and cooperation conveyed in the story were also the reason why Aizhikang chose to cooperate with "Abominable." Aizhikang believes that good education is not just the transmission of knowledge, but focuses on the training of students' abilities based on individual differences, forming a personalized, scene-based teaching model with the student at the center and the enhancement of comprehensive abilities as the core.

Teaching according to each student's aptitudes, using love to educate and make every child become a better version of themselves

In addition to the online fun geography course and the geography class in the movie preview, Aizhikang also invited education expert Ms. Tang Wei to the learning center to customize break time activities for the children, helping them shape their minds through interactive games such as "Unknotting" and "Untippable Forest."

Aizhikang believes that receiving professional systematic psychological education helps children better cope with the pressures encountered while learning, become better versions of themselves, and create endless possibilities. Giving more attention and companionship to students is also an advantage of personalized education.

The children of the Aizhikang 8-person class playing the "Unknotting" game together

Meanwhile, Aizhikang also cooperated across borders with the McDelivery service of McDonald's China, McHappysend, to deliver customized theme meals for the movie "Abominable" to the children at Aizhikang Learning Center. "Big Hair" personally delivered the meals to the students, allowing the children to receive physical nourishment while absorbing knowledge.

McHappysend's delivery person and Big Hair together deliver the customized meals to the children

The children of the Aizhikang 8-person class interacting with Big Hair

Building a personalized teaching model with the student as the protagonist and the enhancement of multi-dimensional abilities as the core

"In Aizhikang, every class is always interesting. The teacher prepares teaching plans based on my characteristics and teaches me to organize my mistakes, analyze the reasons for the errors, and strengthen the correct thinking. The teacher also uses different animals to differentiate between types of errors, with ants representing minor reading errors and elephants representing serious omissions of knowledge points. This approach makes me love learning and know how to learn. Also, the teacher often encourages me, just like what was said in the movie, everyone has their own talents, and he will help me discover mine," shared Wang, a student who attended the preview event.

As a teacher at Aizhikang, in addition to having teaching skills, it also requires the ability to nurture. According to Liu Ping, a math teacher at the Aizhikang High School Department, "In daily life, students will inevitably have small frictions with their parents, and their peers are not much help because they are at a similar level of emotional maturity. Thus, our presence serves to balance that. We can not only meet the needs of students to acquire knowledge and develop various abilities but also provide spiritual companionship and guidance. In order to help them develop better abilities, we also undergo strict professional qualification assessments regularly, continuously improving our professional abilities and mutually achieving with students."

As a personalized education brand that focuses on 1-to-1 and 8-person classes, Aizhikang has always prioritized the cultivation of students' comprehensive abilities. Whether it's the strict teacher qualification standards, biannual professional teacher competency assessments, or the scientific and rigorous research system, as well as the personalized, scene-based teaching model with the enhancement of multi-dimensional abilities as its core, they all revolve around the goal of efficient learning and the cultivation of lifelong beneficial abilities for children. In the future, Aizhikang will continue to empower personalized education, respect and tap into individual potential, and help every child become a better version of themselves.