On October 15th, the "2020 BrandZ Top 100 Most Valuable Chinese Brands" press conference was held in Shanghai. Xueersi, under the umbrella of TAL, has been shortlisted for the top 100 list for the seventh consecutive year, and has become the brand with the fastest growth in brand value in this year's list at 120% growth rate. Bai Yunfeng, Chairman and CEO of TAL, attended the release ceremony and participated in a CEO roundtable forum to discuss "the next decade for Chinese brands" with other guests.

Xueersi became the brand with the fastest growth in brand value in this year's list with a 120% growth rate

According to the official website of BrandZ, the "BrandZ Most Valuable Chinese Brands Ranking" is the first national brand ranking established by WPP and Kantar worldwide. Since its first release in 2011, it has recorded, analyzed, and interpreted the rapidly changing brand landscape in China. Data provided by the organizer shows that despite the COVID-19 pandemic, Chinese companies have performed outstandingly, and the total value of the brands on this year's list reached $996.4 billion, a 12% increase over the previous year. Xueersi became the brand with the fastest growth in brand value in this year's list with a 120% growth rate.

At the event, Bai Yunfeng stated that technology can magnify the length, width, and height of high-quality educational resources, and is also the best way to achieve personalized learning in the future. TAL has been exploring the use of advanced concepts and technology on a global scale to drive the innovation and progress of educational products, in order to provide users with better learning experiences at lower costs and with higher efficiency through the combination of technology, products, and people-oriented efforts.

"Fastest Growing Brand in China" trophy

Under the impact of the COVID-19 pandemic, more people chose to spend more time learning online, accelerating the sustained growth of the education category brand value. Statistics from the China Internet Network Information Center show that as of March 2020, the scale of online education users in China reached 423 million, an increase of 110.2% compared to the end of 2018.

Bai Yunfeng stated that the COVID-19 pandemic has brought higher attention to online education, but the opportunity is still for the prepared teams. TAL began exploring online education in 2009. It is the continuous investment in the field of technology by TAL over the past decade that enabled the stable operation of the online education system and ensured a good learning experience for children during the pandemic. TAL also provided free live courses for students in primary and secondary schools nationwide through platforms such as Xuexi Qiangguo and China Media Group Mobile, and achieved good results.

"In the new era, user needs and insights are constantly evolving, but love and technology will undoubtedly make education better," said Bai Yunfeng.