On June 10th, the launch ceremony for the 2025 National Youth Reading Promotion Program, initiated by the Youth Cultural Literacy Development and Promotion Project and academically supported by the Youth Reading Guidance Committee, alongside a public reading promotion event at Beijing Zhongguancun No. 1 Primary School, successfully took place at Beijing Zhongguancun No. 1 Primary School.

The event was attended by distinguished guests, including Nie Zhenning, Director of the National Reading Committee of the China Publishing Association and former President of China Publishing Group Corporation; Tang Heming, representative of the China Literature and Art Foundation; Li Xiaohui, Director of the Youth Cultural Literacy Development and Promotion Project; Jiang Jieying, former Director of the Chinese Research Division in the Elementary Research Department at the Dongcheng District Academy of Educational Sciences in Beijing; Fan Deng, founder of the Fan Deng APP; and Executive President, Chairman of TAL Charitable Foundation, Laura (Wei Chen), along with media representatives, marking their joint witness of the launch ceremony.

Guests and school representatives jointly unveiled the 2025 National Youth Reading Promotion Program Initiative.

Yang Fuli, Party Secretary of Zhongguancun No. 1 Primary School, and Principal Shang Hongling, together with over 200 teachers and students from the school, participated in the event. Zhang Haihong, Executive Vice Principal of Zhongguancun No. 1 Primary School, served as the event's host. Teachers and students from the school’s “Nine O’Clock Sunshine” Choir performed a vibrant opening at the ceremony.

The “Nine O’Clock Sunshine” Choir Delivers a Stunning Performance

During the event, Fan Deng, Wang Fang, and Laura (Wei Chen) were awarded the honorary title of "Youth National Reading Public Promotion Ambassadors." Additionally, the guests and school representatives jointly unveiled the “Symbiosis of Liberal Arts and Sciences, Achieving Intellect and Broad Perspectives” recommended youth reading list.

Collaborative Efforts to Advance Youth Reading Promotion in China

National reading has already been elevated to the level of a cultural strategic initiative, forming a crucial aspect of knowledge preservation and cultural innovation. The implementation of this youth reading promotion initiative aims to explore Chinese youths’ reading habits, foster an interest in reading, and cultivate a societal ecosystem of passionate, nationwide reading.

During the ceremony, Nie Zhenning remarked, “As national reading initiatives continue to expand, the nation needs generation after generation of dedicated readers to emerge. Promoting youth reading is not only about encouraging students to read better books or to read more; most importantly, it is about equipping them with effective reading methods and enhancing their reading abilities.”

Principal Shang Hongling of Zhongguancun No. 1 Primary School expressed that reading is a journey of the soul—a lifelong expedition that helps young minds stay clear-headed and independent in today’s complex world.

Beyond schools, families serve as the first classroom in a child’s growth journey and play an indispensable role in fostering reading habits among youths. Fan Deng, founder of the Fan Deng APP, shared his view: “What we purchase isn’t simply a book; it’s the opportunity to immerse ourselves in its content. Families should make every effort to create more opportunities for children to read.”

The availability of truly great books serves as the foundation for youth reading. Laura (Wei Chen) noted, “TAL Xueersi will continue collaborating with others to produce more high-quality content that actively participates in reading promotion initiatives, delivering such content to benefit more children.” It was also reported that Xueersi has published numerous books catering to various young learners' needs, covering skill development, subject knowledge, and a diverse selection of enlightenment and educational resources.

Executive President, Chairman of TAL Charitable Foundation, Laura (Wei Chen)

Launch of the 2025 Youth Reading List with High-Quality Xueersi Publications

Since 2024, Xueersi has collaborated with the Youth Cultural Literacy Development and Promotion Project to host multiple youth Chinese graded reading development seminars. With significant support from this program, Xueersi has released a series of high-quality publications greatly appreciated by parents and children. Notably, several titles from the “Xueersi·Happy Reading” series were included in the “Symbiosis of Liberal Arts and Sciences, Achieving Intellect and Broad Perspectives” youth reading list launched during the event. This list covers a wide variety of literary and scientific works, including The Soul of the Insect, Memories of South City, and Robinson Crusoe. It organizes content into progressive stages following youth cognitive development, balancing cultural inheritance with an international perspective to cultivate core competencies at different levels.

At the event, Xueersi donated thousands of high-quality books to Zhongguancun No. 1 Primary School, demonstrating its active role in advancing youth reading through superior content contributions.

Looking ahead, Xueersi will continue to collaborate closely with the Youth Cultural Literacy Development and Promotion Project to deeply explore premium content aligned with youths’ cognitive development and physical & mental growth. It plans to reach hundreds of cities and thousands of schools, providing an array of top-tier content to foster holistic youth literacy development, ultimately contributing to the nationwide reading movement.