On December 9, the strategic cooperation signing ceremony between TAL Education Group and the China Volleyball Super League was held in Beijing. TAL Education Group formally became the "Official Online Education Partner of the 2019-2020 China Volleyball Super League," and former Beijing Women's Volleyball Team attacker and volleyball commentator Zhang Ge became the "Online Course Experience Officer" for TAL Education Group's international education brand KMF. Xie Jun, Chief Strategy Officer of Sports Window, Luo Rong, President of TAL Education Group's University and Vocational Education Division, and Chief Financial Officer, and Zhao Zijun, General Manager of KMF, attended the signing ceremony.

Strategic Cooperation between TAL Education Group and the China Volleyball Super League Upgraded Again

In recent years, China's sports industry has continued to achieve new glories. Among them, the performance of the Chinese women's volleyball team is particularly outstanding. In September of this year, the Chinese women's volleyball team won the 2019 World Cup with 11 consecutive victories, fully demonstrating the unity, cooperation, and perseverance of the women's volleyball spirit. With the continuous development of China's sports industry, the demand for sports talents is increasing. In September 2019, the General Office of the State Council formally issued the "Outline of Building a Sports Power," proposing to focus on cultivating more high-level compound sports talents.

Against this background, TAL Education Group and the China Volleyball Super League continued to deepen their cooperation and jointly explore a new model of "integrating sports and education." Through KMF's high-quality educational resources, they aim to help athletes comprehensively improve their "comprehensive" and "professional" qualities, and help them achieve more comprehensive and coordinated development. At the same time, the cooperation between the two parties promotes the coordinated development of high-quality education and sports, promotes the spirit of unity, cooperation, and perseverance of the women's volleyball team, and the spirit of sports, contributing to the cultivation of diverse talents for the future.

Regarding the renewed cooperation between the China Volleyball Super League and TAL Education Group/KMF, Xie Jun said, "We hope to use the deepened cooperation with TAL Education Group and KMF to train children's qualities, leadership, teamwork, and other diverse abilities through the deep integration of sports and education, creating greater social value."

Xie Jun, Chief Strategy Officer of Sports Window, delivers a speech

"Building a sports power cannot be achieved without sports talents, and also places higher demands on sports talents," Luo Rong explained the reason for the deepening cooperation between the two parties. "TAL Education Group has always been committed to cultivating and improving the comprehensive abilities of students. With this cooperation as an opportunity, TAL Education Group hopes to join hands with the China Volleyball Super League to explore the areas of sports qualities and character education, and to disseminate the women's volleyball spirit and sports spirit to more parts of China through online and offline education."

Luo Rong, President of TAL Education Group's University and Vocational Education Division and Chief Financial Officer, explains the reasons for the cooperation between the two parties

Zhang Ge expressed his honor in serving as the "Online Course Experience Officer" for KMF and looks forward to the future cooperation between TAL Education Group, KMF, and the China Volleyball Super League. "Improving language proficiency can help volleyball players stand on the world stage with more confidence. The cooperation between the two sides will not only help volleyball players improve their professional level but also cultivate their comprehensive abilities. I will also act as a bridge between the two parties, bringing positive energy to TAL Education Group and allowing more people to experience the spirit of the new era's women's volleyball."

Zhao Zijun, General Manager of KMF, appoints Zhang Ge as the "Online Course Experience Officer" for KMF

As early as November 2018, TAL Education Group reached a cooperation agreement with the China Volleyball Super League, becoming the "Official Education Partner of the 2018-2019 China Volleyball Super League" (related link → TAL Education Group and China Volleyball Super League reach a cooperation to explore "education + sports" cross-border integration).

Since the cooperation, TAL Education Group and KMF have customized diversified English speaking courses for the participating athletes of the China Volleyball Super League, including exclusive 1-on-1 live courses, video courses suitable for fragmented learning, and custom courseware tailored to the China Volleyball Super League, as well as VIP services. They have also provided nearly a thousand hours of courses to help improve the players' English learning literacy and capabilities. KMF students and teachers have also visited the Beijing Women's Volleyball Team training base, experiencing the charm of volleyball and the spirit of sports.

As a partner of the China Volleyball Super League, TAL Education Group hopes to further promote the sharing, co-construction, and coordinated development of resources in the sports and education industries through their cooperation, explore innovative paths for "education + sports" cross-border integration, and contribute more to the training of talents in the new era.