On November 26, 2019, at the Future Education Conference of GES 2019, the Smart Inclusive Self-learning Platform Xueersi Light Class under the umbrella of TAL Education Group held a Smart Family Education Product Launch Event.

At the event, Bai Yunfeng, the President of TAL Education Group, stated that Xueersi Light Class, as a strategic product of TAL Education Group, continuously focuses on brand, research and development, and channels to meet the learning needs of hundreds of millions of families in China for the home learning scene; Jiang Zhenqin, the General Manager of Xueersi Light Class, explained the "three light, two heavy, multi-screen" concept of Xueersi Light Class and officially released the first smart learning device focused on the family living room scene - the Xueersi Light Class Box. China Mobile, Baishitong, and JD.com, as partners, participated in the event and discussed cooperation prospects.

During the roundtable forum at the event, Pan Xin, the Director of Strategy of TAL Education Group, and representatives from People's Daily National History Magazine, Dr. Panda, and Mango TV, discussed how to build a "moat" for family education ecology.

In addition, Xueersi Light Class, in collaboration with Waterdrop Public Welfare, Beijing Xinyang Charity Foundation, and the China SOS Children's Village Association, jointly launched the "Xueersi Light Class Public Welfare Education Assistance Program," providing educational support for seriously ill and underprivileged children, accompanying them with love as they grow.

Xueersi Light Class unveils smart family education products at GES 2019 Future Education Conference

Decoding TAL Education Group's strategic product Xueersi Light Class Three Light Two Heavy Multi-Screen Garners Attention

At the launch event, Bai Yunfeng, the President of TAL Education Group, said, "Xueersi Light Class is a strategic product of TAL Education Group, born to meet the learning needs of family education scenes in the future. We value "brand, research and development, and channels" to create a "smile curve," focusing on these three points of pushing Xueersi Light Class in the brand, research and development, and channel to continuously increase R&D investment in Xueersi Light Class, hoping to use lighter interaction, more intelligent methods, and more inclusive value to meet the learning needs of hundreds of millions of families in China for the home learning scene, while achieving win-win cooperation with channel partners."

Bai Yunfeng, President of TAL Education Group

What is "Xueersi Light Class"? Jiang Zhenqin explained in the keynote speech that short videos will drive the reconstruction of the education industry. In the development and design of the product, Xueersi Light Class firmly believes that short videos (including practice) + light games + light social interaction is the best form of product. It innovatively proposed the concept of "three light, two heavy, multi-screen," truly inspiring motivation, cultivating ability, and making learning more interesting and effective.

The so-called "three light" refers to light difficulty, light service, and light games. Xueersi Light Class aims to help children develop their qualities based on solid foundational knowledge. Based on this thinking, light difficulty in course content, light intervention in service, and the gamified learning experience cater to the learning behavior of the broader populace, reducing learning resistance and fostering children's growth in subtle ways.

The "two heavy" refers to heavy course content and heavy individuality. The difficulty of course content should be "light," but the quality of content must not be "light." Xueersi Light Class combines the 16-year educational background of TAL Education, a strong team of researchers, and heavy investment in R&D to ensure the high quality of course content. The second heavy aspect refers to heavy individuality. Xueersi Light Class uses data support and AI technology to adaptively push the content needed by each child, allowing children to learn autonomously. In addition, Xueersi Light Class integrates AI technology with education, expanding the "multi-screen" education service scenarios that include apps (small screens), smart speakers (medium screens), and IPTV, OTT (large screens).

Jiang Zhenqin, General Manager of Xueersi Light Class

Launch of Xueersi Light Class Box Focused on the Family Living Room Learning Scene

Xueersi Light Class combines AI capabilities and high-quality content to create a new way of intelligent online education services in the family living room scene. At the event, Xueersi Light Class announced the launch of its smart family education product - the Xueersi Light Class Box.

As an intelligent learning device focused on the family living room learning scene for children aged 3-12, the Xueersi Light Class Box offers an immersive, interactive learning experience on a high-definition TV screen, providing children with a comfortable visual experience and a purer learning environment. The complete learning cycle, AI-generated learning reports, and multi-terminal cross-screen equality make the Xueersi Light Class Box a helpful tool for parents to understand their children's learning progress.

With the arrival of the 5G era characterized by high speed, low latency, and ultra-bandwidth, the living room can become a classroom, or even surpass the classroom. In order to promote universal smart family education, Xueersi Light Class is actively engaging in industry cooperation. At the event, representatives from China Mobile, Baishitong, and JD.com respectively discussed their cooperation prospects with Xueersi Light Class in the construction of smart education for families, the popularization of large-screen educational products for millions of families, and leading new family consumer trends.

Roundtable forum: How to build a moat for family education ecology?

Discussing the "moat" of high-quality content as a priority for family education ecology

During the roundtable forum at the event, Lin Yan, the General Manager of Dr. Panda, stated that as a high-quality children's educational and entertainment brand, Dr. Panda opens a different learning journey with creativity, truly providing children with an educational and entertaining environment. The key to achieving this goal lies in the refinement of high-quality content.

In agreement, Wan Lin, the General Manager of Advertising Marketing Center at Mango TV, stated that Mango TV has a younger and more female user base, and their common need is inclined towards family education. Increasing the dissemination of correct, high-quality content and serving users' spiritual world will create a good cycle.

Ji Peng, Deputy Editor-in-Chief of People's Daily National History Magazine, believes that in family education, continued output of high-quality content over a long period of time is essential to gain the trust of parents and establish a moat for the industry.

The forum moderator, Pan Xin, stated: Industry integration is the trend, and the boundaries between education, culture, entertainment, and gaming are becoming increasingly blurry. This integration is a double-edged sword.

On one hand, this integration promotes industry learning and can produce good content. Taking Xueersi Light Class as an example, it has built a team of over a thousand in-house researchers and brought in a large number of external cross-disciplinary experts to support the creation of high-quality popular family AI synchronous coaching classes.

On the other hand, it also intensifies industry competition. "In the future, our opponents will no longer be only within the industry; there will be more and more cross-industry competition," hence the need to build high-quality content as a "moat."

Xueersi Light Class will continue to focus on the growth of every child, explore better ways to integrate "education + technology," adhere to high-quality content, and create inclusive sinking education to ensure that Chinese children have access to fair and quality education.